blocks | ATIBT

Why attend

Understand how LKTS can unlock solutions (availability, performance, substitution, design) and reduce pressure on a few flagship species.
Discover feedback and marketing strategies: applications, technical requirements, customer perception, and storytelling.
Discuss the conditions for success: identification, standardization, specification, and market expectations (EU/Asia).

Information

Pre Program

Moderator
Elise Cambier - ATIBT
Opening & Introduction
Overview of the session
Elise Cambier - ATIBT
Context: What are LKTS? Why are they strategic?
Benoit Jobbe-Duval- ATIBT
Presentation of the approach to promoting a new tree species
Luana Ilenich - ATIBT
The “Monghinza” case: Presentation and field experience feedback
Eric Chézeau / Stéphane Glannaz Rougier - MOKABI
The “Eveuss” case, Presentation and field experience feedback
Laurent Monnier / Michel Rougeron - PALLISCO
The importer’s perspective
Jasper Bonte - Vandecasteele
Presentation of the Laminating Guide
Jean Gerard - CIRAD

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