Conscious that tropical timber is still unknown, as well as the benefits related to the certification of this wood, ATIBT, with its certified forest companies members, has decided to launch a collective brand, Fair & Precious, intended to highlight the various aspects (technical, economic, social and environmental) of certified tropical timber, which is needed to maintain the value of tropical forests.
The new brand, which is both ethical and remarkable, promotes a stronger and more responsible « African timber » industry, while simultaneously ensuring that consumers become aware of these exceptional materials. Over the next five years, international communication campaigns funded by the French Development Agency (AFD) and the Central African Forest Commission (COMIFAC) will promote Fair&Precious.
It relies on certification, and is based on a manifesto, carrying its values.
More info on the dedicated website: www.fair-and-precious.org